CASE STUDIES
Have a look at my top case studies from 2020 to 2022.
Client
McNeill Luxury Travel
Project
Strategy & Execution
I’ve built a 5-email sequence to welcome new subscribers, taking them through a journey of awareness, intention and conversion. I’ve also automated birthday emails and anniversary emails which are triggered by the exact date.
Results & KPIs
Brief
​The business of a luxury travel advisor is growing at a fast pace and she no longer has time to send emails manually.
Email Automations
The automation freed up the client’s time so she can focus on growing her business. The welcome sequence has a 70% open rate and a 18% click through rate. Subscribers are personally thanking the client for the kind gesture of wishing them a happy birthday.
Client
ComedySportz Boston
Email Template Design
Project
Brief
A company holding comedy shows and improv classes wanted to revamp their emails after 2 years to reflect their fun and energetic brand.
Strategy & Execution
Their email marketing platform had design limitations so I suggested switching platforms. I was in charge of the migration process which involved copying the contact lists, building sign up forms and designing email templates from scratch.
Results & KPIs
The new email templates have a bold look that reflect the qualities of the brand. The average open rate has increased to 50% from the previous 20%. The new emails generated 3% of the bookings.
Client
Clear Simple Business
Project
Content Writing For Emails
Brief
A business improvement coach wanted to explain her services and what she can offer to companies through text-based emails.
Strategy & Execution
I wrote the content of 22 emails. Every email is in a story format to promote one of the client’s services. I explained a common problem found in small to medium size businesses and provided a solution.
Results & KPIs
The campaign was launched in January 2022, sending 2 emails per month. The first few emails had an average open rate of 28% and a click-through rate of 5%
Client
Strategy & Execution
I organized the client list into groups based on their demographic and purchase behavior. I designed email templates for each type of communication, that is: News, Information and Promotions, as well as sign up forms to attract new subscribers.
Gravity IT Solutions
Email Marketing Strategy
Project
Brief
A small business owner of an IT company needed assistance to build the basis of his email marketing to stay in communication with his clients.
Results & KPIs
A fully functioning email marketing system is in place including automated sequences. A 4-part email marketing campaign generated a 7% increase in website traffic over a period of a month.
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